Saturday, January 25, 2020
Guide To Rudyard Kipling And If English Language Essay
Guide To Rudyard Kipling And If English Language Essay A son, a brother, a husband, a father, a writerà ¢Ã¢â€š ¬Ã‚ ¦ Rudyard Kipling. Rudyard Kipling was called, by some, one of Englands best short story writers and this is how it all began (Rudyard Kipling). Rudyard was born on December 30th, 1865, in Bombay (Rudyard Kipling-Biography). His parents lived in Bombay because of his fathers job. His mother and father both worked so that they could support their two children, Rudyard and Alice. Kiplings sister was three years younger than him and was born in 1868 (Sandison, A.G.). Rudyard Kipling lived with foster parents, in England, for quite some time. He and his sister were not expecting to be left there, with a foster family, while his parents went back to Bombay (Orel, Harold). It was 1871, when they arrived at the south coast of England, to find a cruel foster parent, who they had to call Aunty Rosa, waiting for them there. Rudyard didnt have a good experience there; he was treated poorly and abused, while living there for 6 years. That was a big change from the time he spent in Bombay, being the center of attention and basically having a pretty good life. This experience really impacted his writing. He had issues, throughout his life, because of his foster family. He also ended up getting insomnia and he had it the rest of his life (Sandison, A.G.). One tradition that Kipling and his sister had was going to their aunt and uncles house every Christmas. It was a great relief from being at Aunty Rosas house. Not only was this house their aunt and uncles, it was an artist and writer hot spot. They would all meet there every so often. In doing this every year, Rudyard was greatly influenced by some very talented writers, which really started him on his writing journey. Three of these writers made a big impact and connected with Rudyard. Those three men were his uncle, Burne-Jones, Cormell Price, and William Morris. But, Burne-Jones, Rudyards uncle, was the closest to him out of everyone (Sandison, A.G.). Rudyard went to United Services College until he was almost seventeen. Cormell Price was the headmaster of that school and since he already was close to Kipling, he gave him permission to use his library, which increased his writing skills (Sandison, A.G.). He went back to live with his parents in Lahore when he was 16, which was the year of 1882. He wrote a lot of pieces while he was there. It is actually what really started to get him recognized. Kipling returned to England in the year of 1889 and started writing some great short stories after one of his, Barrack-Room Ballads, was praised. Kipling started moving right along in his successful writing career and was starting to become famous (Rudyard Kipling). In 1892, Kipling married a girl named Carrie. She was the sister to one of his friends who had recently passed away. They moved back to his wifes home in Brattleboro, Vermont. That is where his first two kids were born- Josephine and Elsie. He also wrote Captains Courageous and The Jungle Book in Brattleboro. In 1896, they moved back to England because he had a fall out with his brother-in-law. Then, a year afterwards, they moved to Rottingdean, in Sussex, where their son, John, was born. In 1899, his daughter died, while they were in the U.S. for a visit. They lost their son, John, in World War I, soon after Josephines death. Kipling kept on writing even through all these tragic times. He was actually awarded a Nobel Peace Prize, in 1907, and became very famous. Rudyard Kipling led a good life and, sadly, died January of 1936, on one of many of their family trips (Rudyard Kipling).That basically sums up Kiplings life, in a nutshell. Overview/Summary of If Rudyard Kipling wrote the poem If in attempts to show the reader how to live life and solve problems simply. He wrote this poem to his son during World War I, offering great advice on life (Lewis, J.R.). This particular poem captured the attention of those who usually dont care for, or flat out, dont like poetry. This poem was said to be one of the best poems ever written (Lewis, J.R.). This poem is broken into four sections and each of these sections are filled with great meaning. People should read this poem and learn from it great life lessons and become better people all together. Rudyard Kipling excelled with this piece of literature. He summed up how people should live life in a short but sweet poem (Sharum, Angel L). The first section of this poem is really about not getting caught up within your own pride. Dont try and change for other people and popularity or status. Try to do what is right and not what others think is right. Dont become self-centered or haughty. Be yourself and stay on the right path and know that you are doing the right thing. That is how this first section of If can be interpreted (Sharum, Angel L). The second section of Rudyard Kiplings popular poem has just as much meaning as the first section. This sections main points would have to be, pushing right on through all the hard challenges that always interfere with your goals and dreams in life. Also, this section says to create goals to aim for and try to accomplish them without letting them rule your life. So, perseverance is a big lesson in the section. When life gets tough, gut it out and keep moving forward (Sharum, Angel L). Now, on to the third section of this poem named If. This section is almost like the last section. It says to not give up and dont admit defeat when a failure occurs. It tells people to try again and keep working at it until the goal is met. That is what the third section of If is about. Never say never, and dont give in to laziness, doubt, or defeat (Sharum, Angel L). Last, but not least, is the final section of this great work of art and marvelous piece of literature. This section of the poem has a couple of great meanings hiding in it. No one is better or worse than another person. Everyone has special qualities that they possess; it is just whether people will take the effort to look hard enough to find them. Another good point in this would be to not waste the time in life. Try to enjoy every day in life and make it meaningful. If people didnt waste their time and lives focusing on the bad things and unfair things they would be far better off. Once people realize to make every moment in life count, they will be more successful and lead happier lives. (Sharum, Angel L). That is a basic summary of the poem that Rudyard Kipling wrote. He inspired tons of people with this poem and is still inspiring people to this very day (Lewis, J.R.)! It really gives good examples and sets great goals for peoples lives. The poem is almost like a little guide for peoples lives (Sharum, Angel L). This particular poem just might have been the most famous of all the poems he had written. It got so popular that people all over were translating it into their own languages and would make copies of it. This poem is like a instruction manual for the common, human being. That is what this poem is really all about (Sharum, Angel L). Critical Analysis of If  ¨Ã‚    Influences Rudyard Kipling had many influential people and experiences in his lifetime. The first thing is that he lived in India in his early years and then moved back to India when he was a teenager. That really impacted Kiplings type, style, and story lines of a lot of the pieces he wrote (Orel, Harold). Another experience, that majorly impacted his whole life, was living with his cruel foster parents. He was neglected and abused and never fully recovered from that. He had insomnia for the rest of his life, along with other issues (Sandison, A.G.). Going to his aunt and uncles house every Christmas influenced him because he met some very influential people and made personal relationships with them. That helped him get to where he was when he got older. He got special privileges at his school because he was close to the headmaster. Kipling excelled because he was free to use the headmasters personal library (Sandison, A.G.). One more big thing that occurred in his life was that he lost two of his children within sixteen years. His daughter died tragically on a family vacation. Then, sixteen years later he lost his son in the war. Those are just some of the influential times in his life (Rudyard Kipling).  ¨Ã‚    Main Themes The first theme would be growing up and becoming a man. It discusses maturing into manhood, growing up, and becoming wiser. Connected to that would be learning leadership skills. In the process of becoming a man, leadership skills are usually required to succeed and earn respect (If| Introduction). Another theme in this poem is righteousness rather than being self-righteous. The point Kipling is trying to get across is quite simple. People striving to be righteous should not be self-centered. Those two things, righteousness and self-righteousness are total opposites. So, if people act self-righteous they arent going to achieve righteousness any time soon (If| Introduction). The next theme is having a good work ethic. People should not give up when things get hard. They shouldnt decide to be lazy and just decide not to do something because they dont feel like it. People should always keep trying and persevering through hard times and it will pay off in the long run (If| Introduction). The last theme of this poem is detachment. Failure and success should not be focused on because they will not last nor will they be permanent. Do not get attached to something that will leave as quickly as it came. That concludes the themes of this poem (If| Introduction).  ¨Ã‚    Stylistic Devices Kiplings poem had at least three stylistic and literary devices in it. The three devices in this poem were repetition, personification and alliteration. These are the main literary and stylistic devices that showed up in If (Yahoo! Answers). Repetition was a big literary device that was used in this poem. The way it was used was with the word you. Almost every line has the word you in it! So, obviously, this is a very good literary device throughout this poem. That is the first device that has been used (Yahoo! Answers). Personification is the second device found in this poem. Here are a few examples from the poem. One is, à ¢Ã¢â€š ¬Ã‚ ¦make dreams your master and another is à ¢Ã¢â€š ¬Ã‚ ¦make thoughts your aimà ¢Ã¢â€š ¬Ã‚ ¦ Those are both examples of personification used in the poem. So, that was the second literary device that was used in Kiplings poem (Yahoo! Answers). The last device used in this poem was alliteration. There are only two examples of alliteration in this poem, but there still is alliteration. The first example is, à ¢Ã¢â€š ¬Ã‚ ¦with wornout toolsà ¢Ã¢â€š ¬Ã‚ ¦ The second example in this poem of alliteration is, à ¢Ã¢â€š ¬Ã‚ ¦sixty secondsà ¢Ã¢â€š ¬Ã‚ ¦ Those are the examples of alliteration in this poem. That concludes the literary and stylistic devices of Rudyard Kiplings poem, If (Yahoo! Answers).  ¨Ã‚    Impressions This page is about my impression of the poem. I really liked the poem. After reading it a lot of times and then seeing what other people had to say about it, I just kept getting more and more out of it. I started understanding more of what it really meant and was saying every time I read it. My first impression was, Wow! This poem is really confusing and doesnt make much sense. I thought it would be hard to write about because it was kind of confusing. I also thought that because it was so short that I wouldnt have enough information to write one page about. But, as you can see, I was wrong. As I kept working, I started understanding it and actually started to really enjoy it. I had more than enough information to write about. I also learned some from this. Most things I already knew, but it is always good to be reminded. I think that Rudyard Kipling was an amazing writer, considering all the tragedies he had to go through. It was almost like he was writing this poem partially out of his own experiences. I really liked the points he tried to get across and am just surprised that he was able to express such a powerful message in that short of a poem. I really thought this poem was great and can understand how it became so popular throughout the world so fast. That is my impression of If by Rudyard Kipling. Test Over Rudyard Kipling and If Multiple Choice: 1.) Where was Kipling born? a. Rome b. Brattleboro c. England d. Bombay 2.) How many siblings did Kipling have? a. 3 b. 1 c. 5 d. 2 3.) Where did Kipling go to school? a. United Services College b. United Forces College 4.) Where did Kipling spend most of his childhood? a. Bombay b. England c. Brattleboro d. Rome 5.) What was Kiplings foster parents name? a. Aunty Lily b. Aunty Rosa b. Aunty Sue c. Aunty Mae 6.) How many kids did Kipling have? a. 1 b. 2 c. 3 d. 4 7.) What was Kiplings wifes name? a. Carrie b. Sue c. Jane d. Lynn 8.) Who was closest to Kipling? a. Uncle b. Dad c. Mom d. Foster mom 9.) When Kipling was 16 where did he move? a. Bombay b. Rome c. Lahore d. Vermont 10.) What was Kiplings sisters name? a. Alice b. Jen c. Carrie d. Rosa 11.) What was Kiplings really famous poem? a. Now b. What If c. If d. Why 12.) How many times is alliteration shown in If? a. 2 b. 1 c. 10 d. 4 13.) During what big event did he write If? a. WWII b. Civil War c. WWI d. Cold War 14.) How many of his children died young? a. 3 b. 1 c. 2 d. None 15.) How many literary devices show up in If? a. 0 b. 5 c. 6 d. 3 16.) How many big themes are in If? a. 3 b. 5 c. 2 d. 4 17.) How would Kiplings foster parents be described? a. Kind b. Shy c. Generous d. Cruel 18.) Who did Kipling write If to? a. Wife b. Sister c. Dad d. Son 19.) What year was Kipling born? a.1855 b. 1885 c. 1865 d. 1845 20.) What year did Kipling die? a. 1926 b. 1936 c. 1916 d.1906 Fill in the blank: 1.) Kipling was awarded a in 1907. 2.) Kipling spent every with his aunt and uncle. 3.) Kipling was by his foster parents. 4.) Kipling had his whole life. 5.) Kiplings son died in . 6.) If was written to show people how to solve simply. 7.) Using the word you over and over in if is called . 8.) The three literary devices in Kiplings poem If were , , . 9.) Kipling married his friends . 10.) Kiplings birthday was December . Essay: What were the main ideas that Rudyard Kipling was trying to get across to the readers of his poem If? Test Answer Key Multiple Choice: 1.)  D. 2.)  B. 3.)  A. 4.)  B. 5.)  B. 6.)  C. 7.)  A. 8.)  A. 9.)  C. 10.)      A. 11.)      C. 12.)      A. 13.)      C. 14.)      C. 15.)      D. 16.)      D. 17.)      D. 18.)      D. 19.)      C. 20.)      B. Fill in the Blank: 1.) Nobel Peace Prize 2.) Christmas 3.) Abused 4.) Insomnia 5.) WWI 6.) Problems 7.) Repetition 8.) Repetition, Personification, and Alliteration. 9.) Sister 10.)               30th Essay: He wanted to show people not to value worldly possessions. He also wanted people to be happy with life and enjoy each and every minute of it. Not to hold on to grudges or act like a child. Stop thinking all about yourself and stop being a conceited person. Be righteous but not self- righteous. Never give up when things get hard. Enjoy your life and everyone in it. That is the main points Rudyard Kipling was expressing in his poem If.
Friday, January 17, 2020
ASsignment in Science
Epiglottis It's a flap that covers the opening to your lungs while you're swallowing so you don't inhale food. . Coughing When you cough you are either releasing mucous or germs or some other Irritant In the lungs. E. Incomplete rings of Trachea Prevent the trachea and bronchioles from collapsing and closing up. F. Fat and protein film lining the Inner wall of the alveoli Surfactant In the alveoli causes them to effectively stay open during the whole respiration/breathing process.When there is lack of surfactant the alveoli can collapse on themselves causing less surface area for gas exchange, hence causing breathing difficulties/shortness of breath due to the decreased ability for oxygen exchange. G. Pleura& lymph between he two layers They play a critical role In immunological responses in both local and systemic diseases. It is positioned to respond to inflammatory changes in the lung permanency. The pleura functions not only as a mechanical barrier, but also as an Immunological a nd metabolically responsive membrane that is Involved in maintaining a dynamic homeostasis in the pleural space. . Rib cage The rib cage are a set of bones radiating from the Thoracic region of the vertebral column (not to be confused with the vertebral cord which is located inside the vertebral column). These bones are the ribs and sternum (or breast bone). They form a cage like structure around the very delicate organs such as the heart and the lungs. Not only do they protect these organs, but they also support them, keeping them In place. Without the rib cage, your organs would all fall out of place. 2014 Grade and Section: Aphrodite Instructor: Mr. Eugene Vernal 1 OFF 2.How does the internal respiration differ from the external respiration? External respiration is the exchange of gases between the alveoli and lung capillaries. Oxygen diffuses from the alveoli into the blood, while carbon dioxide moves from the blood in the alveoli. Internal respiration, in contrast, is the excha nge of gases in body tissues 3. What is a Third Hand Smoke? Third hand smoke is generally considered to be residual nicotine and other chemicals left on a variety of indoor surfaces by tobacco smoke. 4.What are some of the diseases caused by smoking? Cardiovascular Diseases- the main cause of death due to smoking. Hardening of the arteries is a process that develops over years, when cholesterol and other fats deposit in the arteries, leaving them narrow, blocked or rigid. When the arteries narrow (atherosclerosis), blood clots are likely to form. Cancer- Smokers are more keel to get cancer than non-smokers. This is particularly true of lung cancer, throat cancer and mouth cancer, which hardly ever affect non-smokers.Lung Diseases- Chronic Obstructive Pulmonary Disease (COOP) is a collective term for a group of conditions that block airflow and make breathing more difficult. 5. Explain the mechanisms of breathing in human. Mechanisms of breathing inspiration When you breathe in: inte rcessor muscles between the ribs contract, pulling the chest walls up and teethe diaphragm muscle below the lungs contracts and flattens, increasing the size of the chest the lungs increase in size, so the pressure inside hem falls. This causes air to rush in through the nose or mouth.Mechanisms of breathing expiration When you breathe out: Intercessor muscles between the ribs relax so that the chest walls move in and down. The diaphragm muscle below the lungs relaxes and bulges up, reducing the size of the chest. The lungs decrease in size, so the pressure inside increases and air is pushed up the trachea and out through the nose or mouth. 2014 Grade and Section: 9-Aphrodite 6. Why are lungs considered as both respiratory as well as excretory organs? Lungs are the main organ of the respiratory system where gas exchange takes place. F something. . Name 2 Respiratory Diseases. How can they be prevented, detected and treated Names of the Respiratory Diseases How can they Prevented How can they Detected (What are the symptoms) How can they be Treated a. Lung Cancer -Don't smoke. -Stop smoking -Avoid second hand smoke Test -Avoid carcinogens at work -Eat a diet full of fruits and vegetables. -a cough that doesn't go away after two or three weeks. -a long-standing cough that gets worse. -persistent chest infections. -coughing up blood. -an ache or pain when breathing or coughing. -persistent breathlessness. 1 .Non small cell lung cancer can be treated with surgery, chemotherapy, radiotherapy or a combination of these, depending on the stage when the cancer is diagnosed. Some people with advanced lung cancer may have biological therapy. There is information below about the treatment of non-small cell cancer by stage. B. Asthma -Learn about your asthma and ways to control it. – Use medicines as your doctor prescribes. -Get regular check-ups for your asthma. Asthma symptoms, which include coughing, wheezing, and chest tightness, are common in an asthma attack. -Medicines -Follow an Asthma Action Plan -Record Your Symptoms
Thursday, January 9, 2020
Drinking Water Safety Is Not New - 1416 Words
A pressing issue in todays society is the growing concern over the accessibility of safe, clean drinking water. Following a crisis in Flint, Michigan, where public officials ignored dangerous levels of lead in the city’s drinking water and thousands of children were exposed to dangerous levels of lead in their water. Beyond the obvious issues in Flint, however, there remain many problems surrounding safe drinking water. Though options to fix these problems exist, it remains challenging to find a solution that does not ask too much from small city governments that cannot afford these fixes. Further, this issue is both partisan, and impacts individuals as well with the potential to raise their taxes and make them shoulder some of the cost to rebuild and improve the infrastructure of their cities. Though the United States has some of the safest drinking water in the world, the recent crisis in Flint has brought the issue of drinking water safety to the forefront as many scandals are discovered and calls for improvement are made. The issue of drinking water safety is not new, however many citizens do not appreciate the work and money that goes into providing this water. There are many steps that must take place, and several systems that clean the water and deliver it to them. The most pressing issues surrounding this are lead contamination from different pipes and sources, and contamination from the introduction of chemicals to the water before and after treatment centersShow MoreRelatedPersuasive Essay On Drinking Water1408 Words  | 6 PagesWater. It’s what keeps us alive, but only 1% of all the Earth’s water can be used as drinking water. So shouldn’t we be more concerned about keeping this small amount of water the most healthy and clean it can be? 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Wednesday, January 1, 2020
Monday, December 23, 2019
Analysis Of Always Running And The Freedom Writers
Life is not a straight road that one can follow and not worry, no there are bumps and turns in life which is why everyone’s life is unique. Life s a journey that one creates, not one that is set in stone. In life there are many choices that we make that can sometimes lead us to severe consequences. In life, some choices we make can lead to tremendous consequences but they can also make us learn many important values that can help us throughout life. In the story of Always Running and The Freedom Writers, the main character faces many obstacles and has many tough and sometimes life changing choices to make, but the main characters learn from their choices and thus changing their next decision. In the story of Always Running, Luis who†¦show more content†¦In addition to Luis dealing with drugs and joining more violent gangs, he has also started to inhale from aerosol cans, which makes you high. Luis had started to use aerosol after he was kicked out of school. 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Her mother was Mexican -American and her father was from Mexico; she makes a clear point the difference between the two cultures. She graduated from Loyola University in Chicago and from there enrolled in a Writers’ Workshop at the University of Iowa. Bad Boys, a book of poetry, was published by a small press company that specialized in Latino literature in 1980. It received little notice. But her first fiction collection, House on Mango St reet, was publishedRead MoreNative Americans And The American Dream1640 Words  | 7 PagesThe United States of America is a country founded on the dreams of foreigners (pilgrims) and a symbol of freedom and a new life. According to the Department of Homeland Security, in 2012, there were 484,072 new, legal entries into the United States†¦ (Batalova, Terrazas). The Times Tribune states, â€Å"There perhaps are no greater dreamers than immigrants, who often leave behind everything to build new lives in the United States†(Lockwood). 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According to Simone de Beauvoir ( 1968: 45 – 6 ) â€Å" †¦ we took the epithet that everyone used for us and used it to our own purposes.’ â€Å" ( Craib 1 ) Although, there was a problem in defining the existentialism because of different ideas and different use by the writers we can define it as a philosophical and literary tendency that typically displays aRead MoreEmily Dickinson Essay1254 Words  | 6 Pageswas the second daughter of Edward and Emily Norcross Dickinson. Emily, her brother Austin, and her sister Lavinia were brought up and nurtured in a quiet reserved household headed by their father Edward. Throughout her life, her mother was not always around, or accessible, a fact that is said to have caused Emily’s eccentricity. They were raised in Puritanical Massachusetts, where they were expected to take on their fathers beliefs and values. Because Emily was the daughter of a prominentRead MorePeer Production: An Agent of Good or Evil?1700 Words  | 7 Pagesdecisions. Both James Surowiecki and Andrew Keen examined peer production based on content quality, and its economic and societal impacts. However, Surowiecki’s strengths of peer production outweigh Keen’s weaknesses when compared to Joseph Reagle’s analysis of Wikipedia. Information Quality Firstly, peer production produces better information quality than that of experts. James Surowiecki (2004) argued that merging the independent ideas of many people (who are knowledgeable about a topic) is useful
Sunday, December 15, 2019
Fellowship Of Ring Book Free Essays
In his novel, Tolkien uses the conflict between characters and nature to each society that the consequences Of disrupting nature are immediate and devastating. The meaning of nature in this context is not referring to the orientation of a certain thing, but instead it is referring to the natural world. In Toolkit’s novel, the natural world can be symbolized the realm of his fictional Middle Earth. We will write a custom essay sample on Fellowship Of Ring Book or any similar topic only for you Order Now The hobbies run into several conflicts with nature on their journey through Middle Earth. For example, as they are preparing to go into the Old Forest, Merry Brandenburg tells the other hobbies about the Bonfire glade saying, â€Å"The hobbies came and cut down hundreds of trees, and made a retreat bonfire in the Forest, and burned all the ground in a long strip east of the Hedge. †(Tolkien 1 57) In the story, the Old Forest is not viewed as a forest today would be viewed. The Forest that the hobbies travel through is actually alive and has a personality and feelings. Therefore, the bonfire made by the people of Backhand can be seen as a terrible act of genocide in the context of the story. This act of cruelty is the foundation for the Forest’s hate against Frond, Sam, Pippin, and Merry. Furthermore, the manifestation of the revenge of the Forest can be seen when Old Man Willow, a willow tree in the Forest, swallows Merry and Pippin. By putting a tree that can seek revenge and swallow people whole into his story, Tolkien highlights the importance of the immediate consequences of society’s abuse of nature. Later, Sam and Frond try to think of how to get Merry out, and Sam says, â€Å"If it don’t let them go, I’ll have it down if I have to gnaw at it. (Tolkien 1 66) The aggression shown by the tree is only followed by more aggression from Sam. Tolkien wants us to end this constant cycle of aggression. Merry warns Sam from inside the tree that, if they hurt Old Man Willow any more, the tree will split him in two. If Sam does not stop his aggression, there will be deadly consequences for Merry Brandenburg. Here, Tolkien reveals to us the devasta ting and deadly consequences of society’s aggression towards nature. Today, one of the biggest consequences of society’s abuse of nature is global warming. By not being environmentally aware of the consequences of our actions, we have caused a situation that could potentially be catastrophic. By using these conflicts of character versus nature, Tolkien teaches today’s society that it needs to recognize these immediate and deadly consequences and stop the hectically show of aggression it has towards nature. In addition to the conflict of person versus nature, Tolkien uses the conflict between a character and his fate to show that people should choose their own fate and make their own destiny. It is easy to see in the novel how some characters are enunciating of their fate, while others are not only accept their fate, but freely choose it. For example, when Frond first finds out from Gangland how important the ring is, he is much less than accepting of the task that is ahead of him. Frond whines, â€Å"Gangland, what am to do? For now am really afraid. What am to do? What a pity that Bilbo did not stab that vile creature [Googol], when he had a chance! †(Tolkien 92) Gangland scolds Frond for wishing death upon someone so unreasonably. Frond realizes he was at fault and eventually does accept his task of carrying the ring because he has to. However, it seems that if he had to choice, he would not want the responsibility of the ring. On the contrary, Sam is completely willing to accept his fate. After Sam sees the elves that he has been so curious about, Frond gives him the choice to continue following him On the journey or to go back to the shire. Sam replies, â€Å"l don’t know how to say it, but I seem to see ahead, in a kind of way. Now we are going to take a very long road, into darkness, but know can’t turn back. I don’t rightly know what I want: but I have something to do before the end, and it lies ahead, not in the shire. †(Tolkien 127) Sam does not know what his fate is. All he knows is that he needs to follow it. After Cam’s encounter with the elves and the decision to follow his fate, he grows in maturity and takes on more responsibility. Tolkien wants people today to be like Sam, and accept what they have to do and be active in choosing their own Sistine, even though it may not be in their interest. Most importantly, Tolkien uses the conflict between the character and himself to show that people should fight for something that is greater than themselves. In this story, Tolkien stresses that friends should fight for one another. The hobbies are not very brave creatures, but Frond and his fellowship would do anything for each other. For example, Frond thinks about leaving his friends behind and escaping the barrow-Wight but, â€Å"the courage that had awakened in him was now too strong: he could not leave his friends so easily. Tolkien 195) He stays and fights for his friends by drawing out his dagger and cutting off the hand of the crawling arm that was about to lop off the heads of his unconscious friends. This was a selfless act by Frond, and it took an enormous amount of courage on his part to not run away. Today people are very selfish and greedy. People obsess over themselves so much that they rarely consider others when making decisions, even if they are considered friends . Through the internal conflict of Frond, Tolkien is teaches people that they should act with the same kind Of selflessness that Frond did. How to cite Fellowship Of Ring Book, Papers
Saturday, December 7, 2019
Marketing and Management of Coca Cola †MyAssignmenthelp.com
Question: Discuss about the Marketing and Management of Coca Cola. Answer: Introduction Coca Cola is a beverage company and is known for its carbonated soft drinks produced and delivered to the customers. Previously, it was a patent medicine company, but soon it introduced itself as a carbonated soft drink manufacturer company, which followsgood marketing strategies and has created a dominant position in the world soft drink market. The drinks offered by the company are referred to as the two ingredients including the kola nuts, which is a source of caffeine and coca leaves. The formula, which is used by the company to prepare the carbonated soft drinks, has been kept secret, though there are various evidence related to the experimental recreations and recipes used (Aaker and Joachimsthaler 2012). It has made billions of customers happy and kept them refreshed from the 20th century. Few of the products offered by the company are Coke Zero, Coca Cola, RC Cola, Kola Real, Cavan Cola, etc. The actual purpose of developing this report is to analyse the various marketing and management approaches undertaken by Coca Cola and the orientation of the company towards marketing. The report will also include the role of brand and products offered along with the analysis of 5Cs of the company through evaluation of companys strengths, weaknesses, opportunities and threats. Market analysis of Coca Cola Overview of the organisation and the industry The Coca Cola brand has a net worth of more than $74 billion, which is much better than Pepsi, Red Bull, Starbucks, Budweiser, etc. It was previously a patent medicine, but with time the company created a sustainable place in the market and with the use of proper marketing techniques, the company gained itself a dominant position in the soft drink market (colacompany.com 2017). Coca Cola is a carbonated soft drinks production and manufacturing company. It was a patent medicine company previously, but with the advancements in technology and communication nowadays, the marketing approaches became much more convenient and led to the formation of a sustainable market place within the business environment (Araujo and Neijens 2012). The name of the product offered by Coca Cola mainly relies upon the two most important components including the coca leaves and kola nuts that are considered as a major source of caffeine. The products of the company are sold in over 200 countries all over the world with an average downing of consumers of more than 1.8 billion beverage servings every day. Coca Cola acquired Minute Maid, Thums Up, Barqs and many other companies for expanding business and ensure that all the products and service are marketed properly in each of the segments of markets worldwide (colacompany.com 2017). Based on the Annual Report, due to the huge numbers of customers, Coca Cola has marketed its products and services wisely, because of which there had been 50 billion beverage servings of all kinds of products consumed daily by the consumers (Armstrong et al. 2015). The beverages hold the trademarks owned and licensed by the company for approximately 1.5 billion. Vision and Mission Coca Cola is one of the largest and most popular brands, which sells good quality carbonated soft drinks all over the world. The company owns other soft drink brands such as Fanta, Diet Coke, Coke Zero, Minute Maid, etc. The companys offerings are mainly the non-alcoholic beverages and syrups which have kept people happy and satisfied by fulfilling their needs and requirements too in an effective manner (Baker 2014). The vision of the company is to accomplish the business objectives and ensure that the bottlers deliver people with a good place to work, deliver a portfolio of products to customers for fulfilling their needs and requirements. The vision also includes creating a network of partners to expand business easily and develop sustainable communities, which can help in maximising the long term return to shareholders and increase production level too (Balmer 2012). The mission of the company is to refresh the people in mind, body and spirit, allow them to encourage situations of happiness through the brand product consumption and furthermore create value by making differences and managing changes (Berthon et al. 2012). Organisation's orientation towards marketing The company focuses on two orientation approaches, especially the product orientation and market orientation for focusing on the production process and identify, analyse and review the needs of consumers in the market in a consistent manner. The orientation to marketing allows the company to identify, evaluate and assess the demands and preferences of customers in the market and deliver products and services accordingly. The market orientation has been reflected through the mission statement of the company, and it shows that the company manages its business operations based on the demands and preferences of customers (Best 2012). On the basis of their requirements in various market segments, a wide range of products and services, especially the ready to drink non-alcoholic beverages to the customers. The senior management has committed to the benefits of marketing to develop the brands vertically. The orientation towards marketing has helped Coca Cola to create value by meeting the needs of consumers and support the existing brands for generating growth and development too. The marketing strategy involves research on packaging, development of precise communication with consumers and gaining their feedbacks for managing any changes or improvements (Bruce and Solomon 2013). To enhance the market approach, the company has committed itself to reinvent successive generation of customers through delivery of a wide range of new drinks through a wide variety of choices, refreshment, excitement and fun. The marketing orientation allows the company to consider the needs and requirements of customers while making decisions and then ensure that the preferences of the targeted audiences are met with ease and effectiveness. With the immense competition in the market, it is essential for the business organisation to become more product and market oriented rather than customer oriented. This would allow the organisation to deliver products that suit the needs of people within the market and furthermore stay ahead of other competitors (Chattopadhyay, Batra and Ozsomer 2012). The marketing mix strategy has been followed by the company for matching up with the needs of consumers and obtains the desired positive outcomes with ease. The products offered by the company are non-alcoholic beverage drinks including Coca Colas owned products along with wide range of other products too such as Fanta, Sprite, etc. The quality of products and prices of those are responsible for influencing the buying behaviours of consumers too (colacompany.com 2017). The place refers to the areas where the company distributes its products like the retail stores, wholesalers and everywhere worldwide. The distribution strategy has helped the company to place its products wisely and grab the attention of customers thereby achieving good turnover figures as well. The products are also available at supermarkets, vending machines, which show the companys intensive distribution strategy. The prices are set with the use of competitive pricing strategy, and this has reduced the cost expenditures and allowed the company to use the additional money for advertising purposes to keep the interests of customers stable (Czinkota and Ronkainen 2013). The promotional strategies are useful for Coca Cola to distribute its products in different market segments properly and gain a large customer base. The promotional campaigns include personalised selling, sales discounts, advertisements of televisions, newspapers, magazines, etc., which has improved the brand image a nd identity and generated more loyalty and trust among the customers too (De Mooij 2013). The role of brand and products offered Few of the major brands of Coca Cola are Fanta, Diet Coke, Coke Zero, Minute Maid, Sprite, etc. The brands sell non-alcoholic beverages and soft drinks, and these are offered for making the customers have some refreshment and remain energised as well. The actual role of brands is to offer customers with good quality non-alcoholic beverages and efficiently fulfil their needs and requirements (Hastings and Domegan 2013). Analysis of the 5Cs of the organisation Company Strengths and Key Resources Coca Cola is one of the largest beverages brands according to its global and national reach and sales. The company has been present in more than 200 countries worldwide, and more than 500 brands are offered. The company has a good financial condition, and with the help of good advertising and marketing activities, the brand has created a sustainable presence in the market. There have been celebrity endorsements, which have enhanced the brand image and identity too (Hollensen 2015). The corporate social responsibilities are major strengths of the company too such as the water conservation and recycling, education, health, etc. The environment-friendly packaging activities allow for recycling and reusing, which further enhanced the brand image. The company is also associated with international sports events and sponsorships. All these have made Coca Cola one of the costliest brands with highest brand equity. Coca Cola has the largest market share, and with its good marketing strategies, the younger generation customers have been attracted (Kapferer 2012). The company also experiences good loyalty of customers, and because of the good taste, the customers fail to find out other substitutes for the products offered by Coca Cola. The robust distribution network allows controlling the distributors properly including wholesalers, bottlers, retailers and ensures successful business expansion all over the world (Lambert and Schwieterman 2012). The resources are termed as the inputs given to the company for the production of goods and services, and it can be both tangible and intangible. The tangible resources are physical attributes whereas the intangible resources include trademarks, patents, location, knowledge and skills of workers. The capabilities of the firm are marketing, placing the orders, everyday business operations, etc (McDaniel and Gates 2012). Weaknesses One of the major weaknesses could be the presence of pesticides that were found in the beverages, and this had deteriorated the brand image and identity. The competition by other business organisations like PepsiCo has further created a constant fight over the market shares. Coca Colas product diversification is low compared to PepsiCo, which has diversified into snacks segment with offerings like Kurkure, Lays, etc. The carbonated beverages consumption are huge factors influencing intake of fat, and Coca Cola has been one of the largest manufacturers of carbonated beverages (Morgan 2012). The company was blamed for its excessive utilisation of water in areas where there had been lack of water, and there were reported news of mixing pesticides in the water for clearing the contaminants as well. Opportunities Diversification can help Coca Cola to improve the wide range of products and services offered, and the supply chain can also distribute snacks, thereby balancing a load of supply chain costs as well. The introduction of healthy beverages can increase during summers, and this will result in higher consumption by people, which is another major opportunity for the firm to capitalise. Packaged drinking water has contributed to the healthy drinking habits of people, and there is huge potential for business expansion too (Moth 2012). The supply chain management will allow improving the transportation and distribution facilities and reduce the cost of business operations. Threats The threats are caused due to the presence of competitive rivalries in business. The coffee chains like Caf Coffee day, Costa coffee, star bucks, etc. have created competition for the carbonated drinks offered by Coca Cola. The health drink brands like Real, Minute Maid, Tropicana, Red Bull have also stolen market share indirectly, thereby causing major threats as well. The sourcing of raw materials can also lead to the downfall in revenue generation and ability to distribute products (Pulizzi 2013). Other threats include rise or fall in the inflation rate, economic slowdown and unstable business market segments. Customers The major customers are local people, international chain or retailers, restaurants, retail stores and small independent business organisations too. The company keeps close contact with customers to developing mutual benefits, and with the help of bottling partners, the customers are served well through various account management teams, who work according to the needs and requirements of customers. Often the customers look for reduced cost of products, improve sales, profit level, and ensure delivery of enhanced quality products. The young generation customers are mostly focused on because they have turned to beverages and share good emotional bonds with Coca Cola (Aaker and Joachimsthaler 2012). There had been lack of sales in the present days, due to which the company had appointed five young design groups from different continents for managing reintegration of coca cola brand into the youths with the inclusion of art, creativity and music. This would influence the buying behaviour of consumers too (Araujo and Neijens 2012). Collaborators Jean-Charles de Castelbajac - The collections of the fashion designing company have been developed through collaborations managed by Coca Cola World Wide licensing team. AIM-PROGRESS Coca Cola has been a member of AIM-PROGRESS, which is one of the major forums of fast moving consumer goods manufacturer and suppliers. This has helped in promoting responsible sourcing practices through collaboration with the brand (Armstrong et al. 2015). The River Trust- Coca Cola has collaborated with River Trust to protect, promote as well as enhance the river environment and maintain ecological balance in nature and furthermore conserve water and prevent wastage. Hindustan Coca-Cola Beverages Pvt. Ltd. It is a part of the Bottling Investments Group ofCoca-Cola, and it has more than 24 bottling plants at various strategic locations all across India. Most of the bottling operations for Coca-Cola India are managed by this (Baker 2014). McDonald's McDonald's and Coca-Cola alliance is a huge success, and this has helped in letting the customers enjoy a healthy meal with a soft drink, thereby contributing largely to Coca Cola's returns. Endomondo - The company has a strategic alliance with Endomondo, and to create a global reach, Coca Cola has introduced mobile app and social network for managing communication with customers and grow the customer base by entering new markets (Balmer 2012). The company has collaborated with the health professionals to manage the production of mini-cans and zero calorie beverages, which can contribute to healthy eating habits of people. Competitors The major competitors in business for Coca Cola are PepsiCo, Nestle, DR Pepper Snapple Group Inc. All these are soft drinks manufacturing company, though PepsiCo offers a wide range of snack items too, which has decreased the market share for Coca Cola in the competitive business environment. This has created threats for the company, and with the introduction of substitute products in the market, the company may even face lack of sales (Berthon et al. 2012). Context The marketing context allows for assessing the external environmental factor, which is responsible for business growth and success of Coca Cola. Political factors The One Day without Coca Cola campaign launched by University organisations of the Social Nicaraguan Movement resulted in protests against the US led invasion of Iraq, thereby creating a negative impact on the revenue generation and profit level of Coca Cola. The Food and Drug Administration or FDA managed the non-alcoholic beverages, and Coca Cola was subjected to Occupational health and safety Act for fulfilling the various requirements based on the rules and regulations followed (Best 2012). The changes in accounting standards, taxation requirements, environmental laws, pressures put by competitive pricing strategies also affected business functioning and revenue generation. The Governmental changes and strategies also helped the company to form strategic business alliances with local bottlers and enhance the packaging and distribution of products (Bruce and Solomon 2013). Economic factors The growth in the economy of the country along with changes in tax rate, currency exchange rates, rates of interest, the cost of labour also affected the functioning of Coca Cola. After the financial crisis in 2009 also, the company held a good position by managing an operating margin of 22% though the dividend yield or return was reduced to 2.6%.The changes in the exchange rate is another economic factor, which led to the reduction of profits of Coca Cola by 55 percent (Chattopadhyay, Batra and Ozsomer 2012). Social factors The customers have increasingly become aware of health and well being, and the beverages are considered as contributors to health diseases like obesity, sugar, etc. This also created a huge decline in sales for the company. The functioning of Coca Cola is also affected by changes in demographic conditions, changes in family values and beliefs, income level and media perception too (colacompany.com 2017). Due to the increased awareness of health, the company has served customers with bottled water, diet colas such as Coca Cola light and Coke Zero. Technological factors The technological advancements have brought huge improvements by improving the advertising and marketing activities done by using televisions, internet web sites and also including social media for making more people aware of the products and services of Coca Cola. The packaging design was improved, thereby giving more scopes for carrying the bottles and dispose of. The production of Coca Cola has also increased, and with the introduction of new factories and new technological equipment and machineries, the quality and speed of production have also increased largely (Czinkota and Ronkainen 2013). Legal factors The legal environment within which Coca Cola operates is considered as legal factors. The introduction of age discrimination and legislations regarding disability, minimum wage act and recycling laws have created an impact on the organisational activities. The legal factors have also affected the cost of business operations by reducing the cost of operations and increasing the demands, thereby influencing the buying behaviours of customers too (De Mooij 2013). Conclusion The concentrate is produced by Coca Cola, which is afterwards sold to the Coca Cola bottlers all over the world. The bottlers manage the finished products in cans and then combine with filtered water and artificial sweeteners to bring a good taste. After the packaging is over, the bottles are sold to the customers through distribution in retail stores, restaurants and vending machines. Coca Cola amounts to up to 78 percent of the sales of the company, which has also helped in contributed to the economy of the country as well. The tastes of consumers have been changing from time to time, and this has made them stop the sugary drinks, which can bring bad health impacts due to the presence of artificial sweeteners (Hastings and Domegan 2013). Recommendations Few recommendations for improving the companys functioning and improvement of business efficiency are stated below. It is recommended to be innovative regarding marketing, brands as well as maintain good relationships with the customers. The collaborative working is recommended for enhancing the production level by working with other business partners and as the strategic alliance. The changing of some structures of the firm is needed for enhancing the commitment to community and environment where Coca Cola operates. Training of staffs is recommended along with allowing them to learn about time management for enhancing the business operations efficiency and contribute largely to business growth and development. For improving the market share and profit level, Coca Cola must focus on the acquisition of other beverages company and partnerships for extending the business map and enhance the global reach for business expansion. 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Chattopadhyay, A., Batra, R. and Ozsomer, A., 2012.The new emerging market multinationals: Four strategies for disrupting markets and building brands. McGraw Hill Professional. colacompany.com (2017).Coca-Cola Journey Homepage. [online] The Coca-Cola Company. Available at: https://www.coca-colacompany.com/ [Accessed 23 Jul. 2017]. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hastings, G. and Domegan, C., 2013.Social marketing: From tunes to symphonies. Routledge. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lambert, D.M. and Schwieterman, M.A., 2012. Supplier relationship management as a macro business process.Supply Chain Management: An International Journal,17(3), pp.337-352. McDaniel, C. and Gates, R., 2012.Marketing research essentials. Wiley Global Education. Morgan, N., 2012. Time for mindfuldestination management and marketing.Journal of Destination Marketing Management,1(1), pp.8-9. Moth, D., 2012. How Coca-Cola Uses Co-Creation to Crowdsource New Marketing Ideas.Econsultancy. com. Pulizzi, J., 2013.Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less. McGraw Hill Professional.
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